J18bravo’s Blog

Once you get you mind set straight and start thinking like a successful business owner and you have done lots of reading on self help and about every aspect of your business like marketing, ad copy what’s the next step? You have to decide on the type of advertising you are going to pursue. There are many different types of advertising to bring people to your website or capture page. You need to decide first and foremost how much budget you have. It is very important to figure out what is going to be the best for your financial situation. You don’t want to throw money away with something that won’t give you long term results if you have a small budget. If you buy 1000 leads and that maxes out your budget then that is not a good return if you only get 100 leads from that. You have to realize that if from that 100 list you get 5-10% return and then the leads are dead. It is a one time shot. So especially if you are on a limited budget you have to get the most for your buck. I have never had much luck with bought leads so I personally don’t recommend them. The best way is to produce your own leads.

There are several different types of FREE advertising you can do to promote your business. You want to get at least 20 new leads a day and then you might sponsor 1 to 2 new people a week. So according to statistics you need about 200 visits a day to get that. It is all about the numbers, if you don’t get the people looking at your presentation then you won’t have success in your business. Now I don’t know about you but I don’t have the time to find and contact that many people a day. I rely on my system to do it for me. That way my system is working 24 hours a day 7 days a week. Now there are methods like classified ads, press release, ezines, Blogs, direct mail, lead lists there really as many different types and you want to make. Just about anything that gets your name out there will work. Now saying that if you are putting flyers under windshield wipers in parking lots you might not have too good of return and you might get run off the lot or possibly arrested. Again I am looking at doing some type of advertising that will not only be cost effective but also long lasting results. I want to put my money where I will get lots of exposure or will help in my SOR for my web site.

You can start with classified ads. There are many free services that you can use so search for the free ones. One thing to remember when you are going to write a classified ad is the posting title. If it does not catch the attention of your target market then it won’t get read. Make sure that is goes with your product or service and will grab your target and pull them in to read it. Read though the other ads in that category and see the ones that pull you in. Then figure out what it was that caught your attention. Read between 50 and 100 classified ads and you will see what is good and what is bad. The ones that draw your attention and make you want to read them are the ones you want to pattern yours after. I said pattern not copy. You want yours to be different and look at the key words so that you can be high on the list that is searched for. Once you get your title you do the same thing in writing your ad itself. I can not stress enough that you should search and read all you can about ad copy. There is a lot of bad copy out there and you need to be able to pull people into your ad. If it is written poorly you will get little to no traffic. Next at the end of your copy you need a call to action. Tell them what to do and when to do it!!! That is important! You have to lead them to action and make it easy to follow. Something like “Do it now” or “For a limited time” have your link and before you post make sure that the link works. Test all links on your ads to make sure that they work and take you to where you want them to go. Nothing says you are a basement business than a link that goes no where. Also you want some type of tracking on them so you know what is working and what is not. If a certain ad or location is working then you want to work it and if it is not then you don’t want to waist your time with it. Now Classifieds will not explode your Network Marketing or MLM business but you will see some results and when you get your whole plan of advertising working then it plays a part in building a huge business. With Classified ads you have to post weekly or monthly you have to check and see what the time limit your ad will be there and in a place where people can and will see it. You have to start somewhere, so start and when you get the hang of it and you are seeing results then move on to the next form of advertising. Good luck and see you soon for more. Please go back to the first post and read all of my posts because they build on each other and the first ones are very important in your long term success.